18.08.2026 / Forthcoming Seminar: China’s Wine Market – A Guide for Exporters
APACCCEEC has the pleasure to invite you to a seminar entitled “China’s Wine Market: A Guide for Exporters”, accompanied by a wine exhibition and wine tasting, on September 29th, 2026 (Tuesday), starting at 14:30 Eastern European summer time.
The event is co-organized by the EU SME Centre, the Association for the Promotion of Agricultural Cooperation between China and the Central and Eastern European Countries (APACCCEEC) and the Bulgarian Chamber of Commerce and Industry.
The seminar will be hybrid, with the option to participate in-person or online, via Zoom. The keynote speakers will deliver their presentations in person at the physical venue in Sofia.
The event will provide an opportunity to taste wines directly from the winemaker.
As a significant consumer market with its population of about 1.4 billion, China remains an important destination for European winemakers. According to 2024 data, wine exported from the European Union to China amounted to about EUR 500 million.
Currently, the Chinese wine market has become more selective and is marked by changes in consumer habits. It is therefore essential for wine producers and exporters to keep informed about top trends, such as consumer profiles, demographics and preferred sales channels in the country.
Within two main sessions, the current seminar will highlight the latest trends on the Chinese wine market, the opportunities and strategies for producers wishing to export to China, as well as the market access and regulatory requirements for wine products. The speakers will focus more specifically on the prospects from the viewpoint of SMEs interested in the Chinese market. The event will provide opportunities to ask questions through the Q&A session.
The full draft agenda may be accessed here:
https://www.eusmecentre.org.cn/events/chinas-wine-market-guide-for-exporters/
The seminar may be suitable for producers of wine and wine products, chambers of commerce and industrial associations related to the topic, representatives of the government sector, agricultural media, etc.
How to register:
Participation is free of charge. The event will be held in English, with no translation services provided. Prior registration is required.
Interested participants may sign up for in-person or online participation.
Irrespective of the form of participation, those interested in attending need to fill in the registration form, which can be accessed here: https://www.eusmecentre.org.cn/event-registration/?event_id=21669.
Registration deadline for onsite, in-person participation: September 24th, 2026.
Those willing to attend online only may sign up until the day of holding the event.
Physical venue for in-person attendees:
Bulgarian Chamber of Commerce and Industry, Hall A & B
Address: Bulgaria, Sofia 1058, 9 Iskar Str.
In the event of any questions, please contact APACCCEEC by telephone: +359 2 843 1040 or by email: contact@china2ceec.org.
