23.10.2025 / APACCCEEC and the EU SME Centre are Organizing a Hybrid Webinar on Exporting Cosmetics to China
APACCCEEC has the pleasure to invite you to a webinar “Exporting Cosmetics to China: Challenges and Opportunities”, to be held on Wednesday, November 26th, 2025, starting at 10:00 AM (Eastern European Time) and 4:00 PM (China Standard Time).
The webinar is being organized by APACCCEEC in partnership with the EU SME Centre as the first cooperation event between both organizations. In their capacity of entities that share the common goal of supporting companies who export to the Chinese market, in September 2025 APACCCEEC and the EU SME Centre signed a MoU (Letter of Intent), through which they declare their desire to design and implement joint activities that create synergies and promote SMEs interested in doing business in China.
The webinar will be in a hybrid format and will take place online (Zoom) and offline, at the Demonstration Zone of Agricultural Cooperation between China and the CEE Countries, located at the premises of Agricultural University – Plovdiv.
The main focus of the webinar will be the characteristics of the Chinese cosmetics market and the requirements which exporters must meet when entering the market. China’s imports of cosmetics have increased over the past decade, totaling EUR 12 billion in 2024. Cosmetics thus presents a number of opportunities but also numerous challenges. The current event will be comprised of 4 main sessions: introduction to the Chinese cosmetics market; success stories; regulatory requirements; intellectual property rights. The event will aim to provide businesses and other stakeholders interested in the topic with insightful and useful information as well as practical guidance about the market and on navigating critical issues. The participants will have the opportunity to ask their questions through a dedicated Q&A session. A draft agenda is attached.
For further information, please consult the web page of the EU SME Centre.
How to register:
This webinar is free of charge and will be held in English, with no translations services provided. Prior registration is required.
Both offline and online participants must fill in the registration form available here.
Registration deadline for offline participants who would like to attend physically: November 21, 2025. Please note that the places at the Demonstration Zone of Agricultural Cooperation between China and the CEE Countries are limited!
Registration for online attendance will remain open until the day of the event.
Physical venue:
Demonstration Zone of Agricultural Cooperation between China and the CEE Countries
Address:
Campus of Agricultural University – Plovdiv, 12, Mendeleev Blvd., 4000 Plovdiv city, Bulgaria
IMPORTANT UPDATE: APACCCEEC would like to inform you that as of November 21st, 2025, the in-person form of participation in the webinar is cancelled. The webinar will only take place online via the Zoom platform. Registration for online participation can be done by filling in the form on the same registration link as before: https://www.eusmecentre.org.cn/event-registration/?event_id=19175
Contact points:
For any queries, please contact:
APACCCEEC
Iva Venkova
ivenkova@china2ceec.org; contact@china2ceec.org
EU SME Centre
Davide Orlandi




