23.09.2025 / Memorandum Signed Between APACCCEEC and the EU SME Centre

APACCCEEC and the EU SME Centre signed a Memorandum of Understanding through a Letter of Intention.

On behalf of APACCCEEC, the Letter of Intention was signed by the Director of the Association Dr. Momchil Stanishev. Mr. Liam Jia, Team Lead EU, signed the LOI on behalf of the EU SME Centre.

The EU SME Centre is an initiative of the European Union that provides a comprehensive range of support services to European small and medium-sized enterprises (SMEs), preparing them to do business in China. The Centre provides assistance in four areas: business development, law, standards and conformity and human resources. It collaborates with external experts worldwide and offers services to SMEs through several platforms: a Knowledge Centre (a library of publications and other resources), an Advice Centre (opportunity to consult experts), a Training Centre, and a SME Advocacy Platform.

Through the memorandum, APACCCEEC and the EU SME Centre will have the opportunity to cooperate with the aim of adding greater value to the activities carried out by both parties. The MoU provides for opportunities to organize joint events, such as webinars, trainings, conferences, B2B meetings and others.